Contrary to an Opinion article in last month's Law Society of Scotland Journal, legal awards have value, and winning one can bring real benefits to your firm.
I have published a reply to the Opinion article and many of my comments reflect my experience from being at the heart of building a market-leading law firm for over 25 years. As I note,
"Running a law firm is about service, skill and ethics, but it is also about winning – convincing clients to instruct you, not your competitors, because your proposition is the best for their needs..."
Read more in my
recent analysis here.